Forte Pharma
CLIENT
Forte Pharma
INDUSTRY
Health | B2C
TECHNOLOGY
Shopify Advanced
About Customer:
The Monaco based pharmaceutical company, Forté Pharma, offers high-quality products dedicated to slimness, health, energy, and beauty. It includes food supplements, medical devices, and medicines.
Forté Pharma was established in 1999 by Dr. Yann Rougier, with a simple mission and a deep motivation: to give the general public access to natural, effective and quality food supplements, manufactured by a laboratory respecting all pharmaceutical standards: Forté Pharma was born!
Dr. Yann Rougier, a Founder, and expert in Nutrition have also acted as a top consultant for professional athletes in various areas (ATP World Tour tennis players, soccer teams, Formula 1 car drivers).
Client’s Needs:
The company has the reputation for being the key player and one of the leaders in France in the slimming segment.
The brand is currently active in more than 20 European countries, including France, Spain, Portugal, and Great Britain. Though they had a Shopify website, they wanted to provide a better user experience to customers.
The client was looking for the perfectly experienced team who can help the brand to maintain their online store and grow more internationally. They approached Rock Technolabs for a more tech-savvy, more sophisticated, and user-focused solution to increase usability, brand expression, storytelling, and performance to meet their objective.
Challenges:
The key challenges were:
- Challenges during the development process with the product detail page as it’s been highly customized and many addons we need to use to accomplish the requirement.
- We needed to enhance the website features to optimize performance and revamp the look and feel, among other things.
- The client set an aggressive deadline for launch with an internal mandate to ensure the process would not affect their customers.
Solutions:
As a Shopify Plus partner agency we provided very quick as well as legit solutions to clients. We started with user research and strategy steps, building a solid understanding of the opportunities, pain points, and goals. We also analyzed the existing website to discover what was working and what can be improved.
Once we had a good understanding of the current features, and new features to add, we got to work organizing everything into an intuitive and future-proof structure. Rock Technolabs had run out of room to grow with their old site, so making sure this new structure works well into the future was very important.
Clients have a specific layout for Home Page, Collection Page, Product Detail Page, Cart Page, and any other required pages. We provided an option to convert those layouts to custom designs for these pages and further convert those custom designs into a Shopify template. Our Shopify team delivered the project on time with the predefined timeline.
We are currently providing monthly dedicated support to their tech team.
Final Result:
After the relaunch, the changes we made during the redesign helped our pages load more quickly for a better user experience. Website performance saw an improvement and organic search traffic experienced growth year-over-year. Page visits got improved and lead generated from the website gets increased. Also an increase in the brand visibility and brand awareness.
