Aastey
CLIENT
Aastey
INDUSTRY
Fashion & Apparel | B2C
TECHNOLOGY
Shopify
About Customer:
The pandemic forced a seismic shift in the eCommerce industry overnight. Luckily, Aastey, India’s first sustainable athleisure brand, has always been a leader in meeting the ever-changing needs of the athleisure sector with comfortable casual fashion products. These products reflect a change in women’s lifestyles propelled by increasing busy schedules, health consciousness, and relaxed standards of dressing. Being an online athleisure brand, Aastey provides exclusive and beautiful designs of performance fashion for activewear, essentials, and athleisure, for women across all sizes.
Client’s Needs:
Aastey turned to Rock Technolabs to rebrand and redesign its Shopify website in order to better serve its customers and engage new audiences. As an innovative company, that deals with exclusive and beautiful designs of performance fashion in the athleisure sector, the Aastey store needed to do a better job communicating the luxury of their product. The client already had an existing system in place but was unsatisfied with the complexity, user experience, and lack of meaningful insights. Their vision for the project was a seamless, interactive, user-friendly, and attractive website from which they can easily reach out to their customers and an admin panel to operate and manage all the back-end processes easily.
The main goals of the project were:
- Redesign the existing website with an eye-catching layout
- Add custom modules and other required functionalities
- Customized features to meet customers’ needs and give them a better shopping experience.
- Increase sales, ROI, and conversion rates.
- Implement tools and integrate 3rd party tools for more efficient management.
- Make Aastey more user-friendly.
Challenges:
The existing system used by the client was not scalable and the core component i.e. user-friendly and attractive layout was missing. Other issues include performance issues, back-end processes, fewer modules & functionalities, etc.
Solutions:
We, therefore, began fully revamping their website until they had a Shopify store that was customer-friendly, attractive, and customized features as well as perfectly suited to the look and feel of their brand.
We started with the analysis phase and moved to select the most suitable themes for our client’s business. Next, we went through all the needs for third-party app integration as listed by our client and confirmed all for the final implementation. The next step was to confirm the third-party apps for a shipping solution, payment gateway, and for other custom modules according to our client’s needs. When they finalized the theme and apps, we started revamping their ecommerce website. We prepared the store layout and discussed it with the client.
Upon the client’s agreement, we further moved to the development of the website, implemented custom modules, added necessary functionalities, connected the front-end and back-end, guest access, live chat, social media channel, easy navigation, advanced search functionality, referral program, and many more standard eCommerce features & functionalities of the client’s choice. Finally, to achieve optimum Google ranking and for better SEO, we organized and optimized site URLs and navigation
We also leveraged the power of the required 3rd party apps and integrations to provide several additional features.
- DHL Shipping for International Shipping Fulfillment
- Shiprocket for PAN India Shipping Fulfillment
- Ultimate search and filter 1 to provide Smart Search and Product Filter View functionality
- Referral program for Refer and Earn feature
- Cozy gallery to display Image’s gallery view
Final Result:
Aastey’s website has rich design stories to reveal. Custom Modules, functionalities, app integrations are added to make the website more user-friendly, eye-catching, and to provide a better shopping experience to customers. It is very essential to understand the role of website design and layout as this upscale brand plays in the market, and in customers’ hearts and minds.
Just like the rest of the projects we did for Aastey, the revamp of the brand’s website left everyone satisfied and happy. If you are looking for redesigning, upgrading, or building a customized Shopify-based online store too, drop us a line!
