What is Magento PWA, and How Does It Work?
Currently, at least 73% of the e-commerce cell is made on mobile devices. In simple terms, people today consider shopping through mobile phones or tablets. The development of a website featuring a responsive design is one of the possible solutions, but there is a better way to reach this objective with Magento progressive web apps.
Suppose you are looking out to develop a Magento PWA. In that case, you need to look no further, as you can see the development process advantages and everything related to the Magento PWA development here.
What is Magento PWA?
A progressive web app, also known as PWA, is a modern technology that helps your website create an app-like experience. It is ideally for mobile users. Your target audience can access the PWA web through the browser and the URL, just like every other website.
The best part is that the PWA websites are known to be quick to magento security, cross-browser compatible responsive offering the best engaging user experience.
It means that you can get one app for everything. Magento PWA is important for companies today, as the majority of people today use smartphones. Progressive web applications have gained prominence in the past few years. All small, medium and large companies have recently adopted new technology in eCommerce operations.
How does PWA work in Magento 2?
There are mainly three options available for PWA integration for the Magento store.
Install the extensions
One of the best ways to add advanced web app features to the current Magento site is by installing the Magento 2 PWA extensions from different providers. There are free and paid versions available, you can choose as per your budget.
Use the Magento 2 PWA studio:
Magento introduced the Magento 2.3 PWA studio, allowing people to develop, deploy and maintain the PWA storefront for the Magento 2 websites. It is a set of developer tools that allow for the development, maintenance, and deployment of the PWA storefront. It relies on modern tools and libraries that will create a build system and framework that aligns with the extensibility principle.
Why Use Magento PWA
If you’re wondering why, you should use Magento PWA, then you must know that you can make the most of your Magento store by using this. Some reasons you need to consider using Magento PWA are mentioned here.
Rapid ability
Client-side rendering makes it possible. Whenever your customer visits the Magento 2 PWA, the browser will send the request to the server through the APIs, which return the HTML featuring a link to the JS files. The browser will build page templates without dynamic content. The templates are cached and do not need loading when the user opens the page.
App – Lightweight
You would have tried to wonder that the apps remain unused on the phone. They might take up the storage while simultaneously requiring you to delete all other files. PWA is less demanding regarding memory consumption.
You can add them to the home screen feature
If you are wondering how to install native apps, you have to go to visit the App Store or Google Play to find the right solution. This app will remove the unnecessary step that allows you to purchase from the browser and save the link on the home screen.
Minimum development cost
You can save money with PWA Magento as you don’t need to pay anything extra for the Android and iOS teams to build the app.
Benefits of Magento PWA
Offline mode
The progressive web apps can also work offline and are very different from your website. Even though the Internet connection is unavailable, you can still browse the products. It will increase customer engagement and improve the chance of selling the items.
No need to visit the play store or app store
One of the biggest advantages of PWA is that you do not have to visit the play store or App Store, as it allows you to add the app from the browser to your home screen. You don’t even have to submit the progressive web app to the play store or App Store for approval, so there is no hassle with download installation or other app updates.
Works like the typical mobile apps
Progressive web apps provide the same user experience as the native mobile app while offering the full benefits of mobile websites with dynamic data and database access. While using them, you will have the feeling of using mobile apps.
Quick performance
The progressive web app Is at least 2 to 3 times faster than your mobile websites. They also load quickly as compared to the native mobile website, and it results in delivering a smooth user experience and enhancement retention rate.
Cheaper than the native app development
The progressive web apps can easily run on all devices with different screen sizes, so you do not have to develop different versions for the Android or the iOS versions. Hence, it means that you can save on the development cost.
Better conversion rates
The PWAS provides a great record of boosting the conversion rate.
Push notification features
Web push notifications make it easy for users to reengage by using relevant, timely, and contextual messages. It even works when the browser is not working.
Magento PWA examples
Some of the most successful PWA implementations by famous brands, which has more than 600 million monthly users. While Alibaba has 755 million users monthly, Flipkart has 177 million users. These examples demonstrate the actual benefits of PWA adoption. You can surely create a progressive web app if we do not have the time or budget needed for the native web development or need to improve the web mobile conversion rate.
You can connect with the experts offering Magento eCommerce Development Services if you want to develop a progressive web application.
UI / UX principles of PWA
The progressive web apps are mainly designed to respond to the expectations of modern customers, especially the people whose digital activity has become mobile-first and, in several cases, mobile only. It has driven the continued growth of mobile commerce every year.
Additionally, mobile-centric clients have different behaviors and needs that are not satisfied by the existing stores, and if you want to close that gap, you have to think bigger. The progressive web apps provide the kind of step to change which is required.
The best part is that these apps are purposefully designed to respond to all the expectations of modern clients who are active mobile users. The progressive apps are moving through a new era of lightning-fast magento web design theme and development.
They achieve this mainly through the hybrid approach offering the users everything they want, and they look like the native apps. The customers will be delighted because they will get their hands on fast site speed. Website optimization must start with performance, as nobody loves slow websites.
Additionally, 70% of the consumers also say that website loading speed will influence the willingness to buy. So, it is no wonder today customer satisfaction suffers when the website is slow. The general webpage will take around 15 seconds to download, while the PWA can be downloaded in just 3 seconds. It reduces the wait time and boosts customer satisfaction.
Conclusion:
PWAS are modern web applications installed on the device right from the browser. Some of the most prominent brands, including Puma, Starbucks Ali Express, and Pinterest, have adopted this technology. Creating a typical web for different OS means encouraging all the visitors to download the app in the first place, and only after that can they buy goods or services. An online merchant needs to upgrade the website and focus on converting visitors into clients.
If you are merchant who want to enable PWA on its website or need a full functional magento ecommerce store, please contact us, just email on info@rocktechnolabs.com, we are a team of experienced magento developers who are supporting merchants to sell their product online and increase sales.
