The Ultimate Guide to Budgeting for Your Home Decor eCommerce Website in 2024
In this world who doesn’t want their home to look the best, and a place where they can live happily. People desire their homes to reflect their personalities and are willing to go to great lengths to find the perfect decor and furnishings.
Since the past few years, it has been observed that there has been a significant rise in the demand for online home decor products. Even, a recent report indicates that the United States Home Decor Market size is estimated at USD 206.70 billion in 2024, and is anticipated to reach USD 252.82 billion by 2029, expanding at a CAGR of 4.11% during the forecast period (2024-2029).
So if you are a home decor business owner you can understand that there are huge opportunities for profit and growth in this industry. However, as the current demand of consumers includes having a robust e-commerce website, it is necessary today for all home decor owners to launch a home decor e-commerce store with reasonable or high-profit margins, which can range from 15-25%. Additionally, there are numerous niches to explore within the online home decor sector that escalate the changes of narrowing down your target audience.
However, we have noticed a pattern or concern of costs among home decor business owners or Interior designers, who are looking to update or create a new website for their firm that displays all their products and services. Nonetheless, if you are not aware of the charges that will be incurred during this whole process as each option comes with its own price points and levels of service, which can make the decision process quite overwhelming.
So, in this blog, we are going to explain everything necessary to build a successful home decor e-commerce store including the cost and budget. Plus, to assist you more we will describe some effective marketing strategies for setting up an online home decor business.
Four main categories of e-commerce store or website design services are available for home decor business owners.
Custom WordPress Website Developers
Many firms are familiar with traditional WordPress development websites. WordPress is a highly recommended platform in the e-commerce website design industry and is one of the most popular content management systems available.
Pricing: The cost for custom-developed WordPress websites varies widely, typically ranging from $5,000 to $20,000.
Despite its popularity, some freelance WordPress developers do not specialize in designing websites for specific industries such as the luxury interior design market that are mostly hired by small or medium size home decor businesses. So, we would recommend you properly opt for e-commerce development services from a specialist agency like Rock Technolabs.
Custom Website Design for Interior Designers
With a custom e-commerce website with custom graphics, colour combinations, and branding elements, you can easily stand out from your competitors, thus your visitors will remember you. Your website content is not only being read, but visitors are also staying longer on your website, which ultimately results in higher conversions.
Pricing: Usually the services range from $2,800 to $5,600, depending on the number of products an interior designer wants to feature (we recommend between 1-48 projects), as well as any additional blog or shop functionalities.
Website Templates for Home Designers
For home decor businesses who prefer a pre-designed website or want to handle customisation themselves, website templates are a great option as it will save you from the additional cost of going for customized templates.
Pricing: For this purpose you can visit sites like ThemeForest or Envato Elements, here you can get thousands of templates specially designed for home decor businesses. However, the prices will depend upon the complexity or appealingness of the page which could range anywhere from $10 – $100. To know the whole price of this type of service you can get in touch with the Rock Technolabs team.
Local or Beginner Designers
Hiring a local or novice web designer can be a good option for home decor e-commerce store owners who are just starting their firm and not yet working in interior design full-time. This approach is suitable for those who want a basic website without expecting a fully custom or highly polished result.
Pricing: Less experienced designers often charge as low as $500 for a website. By understanding these options, interior designers can make an informed decision on the best website design service to suit their needs and budget.
Some Outstanding Strategies For Creating a Cozy Home Decor E-commerce Website
Presentation is Key
The essence of any home decor website design lies in its visuals. A website that thrives on visual appeal must leverage elements that captivate the viewer’s eyes. Effective presentation of home decor products should ideally replicate an actual home setting. This approach helps visitors visualize how the products will look in their own spaces, enhancing their shopping experience.
Maintaining visual consistency is crucial as it contributes to the overall ambience and atmosphere of the website. Typically, interior design layouts blend various products within a specific area, such as the living room, and photograph them as if they naturally belong there. This technique creates a harmonious and appealing display that attracts potential buyers.
A well-designed home decor e-commerce website should also provide detailed descriptions of the style, materials, and items used to create each look.
Also, high-quality images are essential when showcasing products and interior designs. They convey a sense of trustworthiness and professionalism. Capture interesting details such as textures and shapes using appropriate photography techniques to engage potential customers effectively.
Pitch Your Services With a Unique Twist
Creating a home decor website is enjoyable until you face the reality of fierce competition. The home decor and interior design industry is highly competitive, especially with more people spending time at home and seeking to enhance their living spaces. To stand out, you need a unique selling point that highlights your strengths and distinguishes you from competitors.
Moreover, adding clear distinctions between your services and products gives your home decor website a more organized and user-friendly appearance. This structure makes it easier for visitors to navigate the site and consider various options before making a purchase.
Build a Blog that Personalizes the User Experience
An effective principle for creating a home decor website is to include blogs that tell unique stories. Writing engaging blog posts can make customers feel that your service is tailored specifically for them, fostering a sense of personalization.
Blogs serve as a bridge for communication between you and your customers, making transactions more intimate and increasing the likelihood of turning one-time buyers into loyal clients. A dedicated blog section adds structure to your website, complementing the visual elements with compelling narratives.
Covering various topics such as interior design tips, reviews of current trends, or even customer stories can enhance user engagement over time. By keeping your blog section regularly updated, you can maximize the potential of these features and maintain a vibrant online presence.
Tell Potential Customers What Past Clients Said About You
Including a section for client reviews and insights is essential for building credibility and trust. You can integrate these reviews at the bottom of each product or service page or create a separate page dedicated to testimonials.
Client reviews establish your reputation and reassure potential buyers of your legitimacy as an interior designer. They also provide valuable insights that can influence purchasing decisions.
Besides this, a well-designed review section should allow feedback only from verified customers and might include features for limiting word counts or enabling image uploads.
Wrapping Up
We hope that we answer all the questions you had related to costing, also by following the above strategies you can create a cozy home decor website that effectively showcases your home decor products and services.
Rock Technolabs makes it easy to build a professional and appealing online presence with 1 decade of experience in the e-commerce domain. Reach out to us today to create a remarkable home decor e-commerce website or to opt for budget-friendly e-commerce development services – +91 99047 96885
