Shopify Editions Summer 2022

July 19, 2022

Shopify Development

Shopify releases new updates twice a year and the Summer’22 is out on 22 June 2022 highlighting 100+ product updates and a lot more across all of Shopify. This latest release by Shopify Editions focuses on “Connect to Consumer” or C2C. It is, most of the updates and announcements help merchants build a better connection with their customers.

The new updates and features of the platform are focused on converting the shoppers, expanding the consumer base, building stronger relationships with consumers, making online moves easy for local merchants, and scaling and building the store even more efficiently than ever before.

Let’s dive deeper into the C2C Era with us!

Shopify Editions: New Features in 2022

Let’s take a look at the new updates and What new apps stood out for us:

Built for Shopify

Build great commerce apps with Built for Shopify as it includes new App Design Guidelines and Standards with visuals and clear components for building an app. When apps meet Shopify’s new standards, they’ll be eligible to be featured on our highest converting surfaces.

Shopify Functions

With Shopify Functions, you are flexible to extend or replace native Shopify server-side business logic to meet the unique business needs of merchants.

Recommended Read: Shopify Fun Facts You Should Know

Shopify Markets

Previously only available by application, Shopify Markets is now available to all merchants. You can set up international pricing for your key focus markets (for example USD prices for customers in the US), which should help to increase conversion in those markets, plus tax and duty collection has been streamlined. There are more features coming soon, including custom content and international inventory management.

Shopify Audiences

Shopify Audiences is a new app that helps you find your next best and ideal future customer. Shopify’s unique view on purchase intent and merchant network help identify buyers who are looking for your products. Create and export high-interest audiences to add platforms like Facebook. High conversion rates, better performing ads.

Tokengated Commerce

Tokengated Experiences, allowing fans to connect their crypto wallets and unlock personalized benefits. Build stronger communities and reward your people. Unlock exclusive shopping experiences with NFTs, such as early access to drops, merchandise, IRL experiences, and cool collabs.

Shop Pay Enhancements

Neutralize your shipping emissions, purchase carbon offsets with Shop Pay, and use storefront badging to display your commitment to potential shoppers with new sustainability updates.

Data Protection

Shopify takes your privacy very seriously. They totally understand how sensitive information about customers is, and strive to protect customer data as well as possible. The key goal is to ensure you have complete control over your data and remain completely protected at all times.

This feature is released especially to take control over apps that can access the personal data of customers. To help you build apps more safely and securely, Shopify has made essential changes in the data protection segments. All customers’ personal data will be redacted by default by APIs and allow you to apply for necessary access to customer personal information throughout the life of your app.

Discount Combinations

It wasn’t possible to combine discounts before, which meant that you couldn’t offer 10% off AND free shipping, or have automatic bundle offers that also worked with your welcome discount for new subscribers. That’s changing now though, and over the next few weeks Shopify will be rolling out this functionality to all users.

Search and Discovery App

Customizable search, product recommendations, and filtering products will help you to increase conversions as your customers can easily find products they love at the moment.

Customer Engagement Tool

Email, chat, marketing automation, and segmentation—all within Shopify to increase conversions by targeting specific customer groups.

There are many more features that have been released, but not all of them are available to every country or every plan yet.

Checkout Extensibility

Feature released to build dynamic apps and fully customizable, one-click checkout, that focuses on flexibility and speed. Checkout Extensibility is uniquely designed to be fast, secure, and upgrade-safe. It will seamlessly be working with the best converting checkout, i.e. Shop Pay.

Hydrogen + Oxygen

Hydrogen – the Shopify stack for headless, is a React-based framework for building fast-track and custom Shopify Storefronts and then deploying for free on Oxygen. Deliver performant storefronts wherever customers shop. It provides a quick start and builds a fast environment so that you can focus on building unique commerce experiences. Hydrogen gives you the tools to accelerate development, from pre-built components and starter templates to hooks and utilities that map directly to Shopify’s APIs.

Marketplace Developer Tools

Connect your platform to millions of brands and merchants using Marketplace Kit. Build marketplaces with Shopify using the collection of tools, APIs, documentation, resources, and everything that is required to build easily, seamlessly, and quickly commerce features.

B2B on Shopify

The most powerful feature and all-in-one B2B Wholesale Solution launched by Shopify. It’ll be operated by Shopify admin. It changes the B2B ecommerce experience for agency partners, developers, merchants, and of course, wholesale buyers.

B2B on Shopify is a suite of features that can help you to run your complete business on one platform without integrating 3rd party applications. You can customize your Shopify store using discounts & themes, and set the wholesale prices and net terms. Released 10 new premium themes and 8 new free themes that are designed for conversion and offer powerful ways to customize your storefront.

For More Details and Updates, you can go through the Official Announcements:

Shopify Edition: C2C is the Future of Ecommerce

So, Shopify has opened up the magic box with a number of surprises for both the customers and the merchants. The new features will go a long way in helping merchants to build better relationships with customers and explore an entirely new customer base and business landscape. Shopify Editions has the right tool to help merchants provide a personalized and exclusive shopping experience to customers and keep them returning.

If you want to increase conversions and drive more sales to your Shopify store, upgrade your store with these fresh new updates, or better yet, book a free meeting with our experts, and we can do it for you!