After the hit of Magento 2.4.4 in 2022, Magento has released the new version recently. This is the Adobe Commerce and Magento Open Source 2.4.5 release, bringing several 400 fixes and quality enhancements. Adobe Commerce 2.4.5 may come with some backward-incompatible changes. It improves payment methods, platform quality, accessibility, and GraphQL caching performance. It also…
Personalization has become one of the marketing buzzwords over the last few years. It is something that has become common place today. There are numerous ways to personalize your customer experience. From emails to chatbots, from personalized websites to augmented reality, the possibilities seem endless. However, it can also be confusing. When should you personalize…
Festivals come with a lot of zeal, not only in terms of excitement. But for exciting deals for customers and hope for the sellers. While customers look forward to discounts and offers, sellers must come with exciting deals. And, for a close look, holiday sale trends in 2022 are a must. In fact, recent consumer…
Last year, consumers spent a total of $10.7B on Cyber Monday, made it the biggest online shopping day of the year! With Christmas fast approaching, now is the time to start thinking about your holiday marketing strategy. This article contains information that will help marketers and retailers to create successful Cyber Monday campaigns. From finding…
In this digital era, having an eCommerce business and managing it on your own is an entirely different ball game than running a regular offline retail business, right from overseeing a secure checkout to email marketing, and offering a personalized experience. Thankfully, Shopify has a wide range of apps that can help control and monitor…
Magento and Opencart are well-known open-source ecommerce platforms in the market today. And if you are thinking of starting an online store, It’s tricky to choose between these two platforms. It is important to know what will work better for your business and what fits best for your business needs because the success of an…
Shopify releases new updates twice a year and the Summer’22 is out on 22 June 2022 highlighting 100+ product updates and a lot more across all of Shopify. This latest release by Shopify Editions focuses on “Connect to Consumer” or C2C. It is, most of the updates and announcements help merchants build a better connection…
eCommerce, also known as online shopping, is the act of selling or buying products or services on the internet. You can save time and money by using ecommerce as opposed to old-school business methods like going to a store. With ecommerce, you can sell any product, and it’s also easier to find customers because there…
Shopify launched Shopify Audiences recently – the easiest way to find out which customers are most interested in buying your products. It is a custom audience feature that allows Shopify plus merchants to create audiences based on specific customer characteristics. These audiences can then be used to target ads or retarget customers on any part…
Business-to-business eCommerce, also called B2B eCommerce is a form of the online transaction to make a sale of products or goods between businesses, involving manufacturers, distributors, wholesalers, and retailers. There are more difficulties in running a B2B business compared to B2C eCommerce, such as engaging your audiences, complex orders, and optimizing sites for inbound marketing….
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