How To Write A Product Description That Sells
If you’re selling a product, it’s important to write effective product descriptions that convert. As an online eCommerce seller, you know that your product descriptions make all the difference when it comes to converting curious customers into paying customers.
Product descriptions are one of the most important elements of a successful online sales campaign. They need to be creative, informative, and persuasive in order to encourage visitors to purchase your product. If your descriptions are poor, it could mean lost sales and wasted time and money on marketing efforts.
Unfortunately, many beginners make the mistake of writing generic descriptions that don’t really showcase the features and benefits of their products. Let us walk you through how to write the perfect product description, so shoppers are clambering over each other to get their hands on YOUR products.
What is the product description?
A product description is nothing but a detailed description or precise information that describes your product. It includes multiple things like product information, key features, images, benefits, and other relevant information about the product. It should be perfect so that the buyer must be convinced to purchase your product. The description of the product is the first thing customers notice when land on the product page, so it’s important that they’re clear, concise, and accurate.
Ever wonder why the products you see in stores have so many confusing and vague product descriptions? There are a few tips that can help you write effective product descriptions. Make sure to appeal to their needs by emphasizing key features and benefits. Second, be specific about what the product can do for people. Explain how this particular product can improve their lives or solve a specific problem. Finally, use emotive language when describing how people will feel after using your product. By following these tips, you’ll be on track for success when selling online.
Let’s check some more tips on product description writing in detail along with some product description examples to have a clear understanding.
What are the tips for writing product descriptions?
Writing effective product descriptions that convert is all about providing the right information in a way that is easily understood by your potential customers. By following these tips, you will be on your way to writing effective product descriptions that take your business to the next level.
1. Keep your headlines concise and to the point
Headlines are crucial when it comes to writing product descriptions. Make sure that each headline is clear and concise so that potential customers don’t need to scroll past multiple articles just to find what they’re looking for. Consider using keyword-rich titles that include the main features of your product as well as a catchy word or two.
2. Use images and videos to break up the text and enhance the user experience
Using images and videos can help improve the user experience by breaking up the text and providing visual information about the product. Not only do product images and videos enhance conversion rates, but they also help increase brand awareness and create a more likable online presence for your business. Videos can also be used to provide a demonstration of how to use your product or show customers how their current situation can be improved with the use of your product.
3. Use strong calls to action
Calling out specific actions that customers can take once they’ve read through your product description is an essential part of converting visitors into buyers. This may include urging them to add your product to their shopping cart, sign up for your email list, or even download a free trial version of your product. Keep in mind the different ways in which people typically consume information, and make sure that all of your calls to actions are easily accessible from within your content.
4. Use keywords throughout the entire description
Adding targeted keywords throughout the entire description of the product helps ensure high search engine visibility for your products. Including keywords in title tags, in the introduction, in list headers, and even in individual words will help improve conversion rates while also increasing brand awareness for your business. It’s important to avoid keyword stuffing, though – including too many irrelevant keywords will lead to low click-through rates (CTRs) and poor organic search performance for your products.
5. Maintain an engaging tone throughout your descriptions
While being informative is key, writing in an engaging tone will also encourage clicks through from potential customers who are looking for something enjoyable or interesting while they browse through your product listings. Take care not to come across as sales or INVASIVE though – instead, aim for a casual tone that makes readers feel welcome and connected to you as an authority on the topic at hand.
6. Check spelling and grammar errors before publishing
One of the quickest ways to scare away inquisitive shoppers is by publishing inaccurate or mistake-ridden information about your products. By taking time to proofread each article before going live, you’ll reduce frustration among visitors who encounter several mistakes during their browsing experience. Not only does this reduce conversion rates, but it also affects your brand image.
How do you write a product description: Examples
What makes a good product description? There is no one answer to this question, as different people will have different opinions. However, there are certain elements that are generally considered important when writing product descriptions. These include clear wording, concise language, and accurate information. Additionally, it is important to provide a summary of the product’s features and benefits. This will help potential buyers decide whether they want to purchase the product. Furthermore, it is also important to avoid marketing jargon and use marketable language.
Below are three examples of product descriptions that show how to write effective descriptions.
Adidas
In this first product description example, the seller provides detailed information about the product. They also provide product highlights, descriptions, the number of colors available, a size guide, and further details. Furthermore, they provide a summary of the product’s features, high-resolution images, and product benefits so readers know what they are getting themselves into before making a purchase decision.
Apollo Pharmacy
This next example is similar to the first one in terms of its detail and comprehensiveness. The product page description includes the product details, key benefits, how to use the supplement, safety information, key ingredients, and other information. 
Myntra
The final example offers an alternative perspective as it displays the best offers and delivery options. By doing this, the seller aims to encourage customers to purchase more. Visitors can find more information about the specific products if they are interested in buying. However, this particular product description includes images to illustrate how users can expect to look after taking the product. The reviews provide visual evidence that how the product will look after purchase. Other details include size fit, dress design details, material care, specifications, and ratings.
In short, What do you write in a product description?
In a product description, you might include basic information about the product, the benefits of using the product, how to use it, and images or videos. You might also describe the environment in which the product will be used, discuss any precautions for use, and highlight any of the Unique Characteristics of this product. You may also add the product reviews of customers about their personal experience of using your product, or tell a story about a customer who used it and had great results.
Descriptions do wonders for your SEO — so this is something we don’t think you should take lightly. We want your customers to find you!
The idea of a Product description is for you to help your customers envision themselves with your product and encourage them to buy it. It is a very important part of e-commerce sites and their SEO. To ensure originality and to prevent issues with duplicate content, using a tool like a sentence rephraser can be quite useful. This tool aids in creating unique content while maintaining the original intent of the message. In other words, it’s like writing your own product description, but with a little help to ensure uniqueness and relevancy. Remember, using descriptions of others may hurt your site’s SEO, so always strive for original content.
In the age of the Internet, it’s more important than ever to write descriptively to draw in readers. The right words can make or break your bottom line. To learn more about eCommerce, you can check out blogs regularly and if you need help related to your eCommerce website, we are here to assist you!
