How to Increase Sales In An Online Clothing Store

When it comes to learning how you must price your product, the process involves several errors and trials, and it does not even hurt to have a better understanding of psychology. No matter what type of products you sell, what you charge customers determines the failure or success of the business. There are plenty of pricing strategies, but each has pros and cons.

As per statista, the fashion industry has undeniably penetrated the lives of global popularity, and retail ecommerce sales today have reached trillions of dollars globally. And it is not surprising to know that the fashion ecommerce market is likely to grow yearly. The global fashion ecommerce market was valued at 700 billion U.S. dollars, and this figure is expected to surpass by 2022 and reach 1.2 trillion dollars by 2025. Apparels make up most of the fashion segments that consumers are buying today. Still, accessories and footwear also account for a sizable chunk of online fashion revenue in the global markets.

How Do You Grow An Online Clothing Store?

Once you create an online clothing store, you must produce strategies to grow your online clothing store.

1. 1. 1. Create Your Selling Proposition Uniquely

All online businesses need a unique selling proposition today, which describes what you are selling, who it is for and why it is important or different from other options available. The unique selling product must include the type of clothing that you are selling. Some categories you can offer include casual or dressing men, women, kids, gender-neutral luxury or cost-effective trendy or classic.

1. 1. 2. Establish The Product Market Fit

Your niche will determine your product market fit and how the online clothing store fits in the retail apparel industry. You need to align with the specific target audience that you have chosen if you want to have a perfect product market fit. The best-case scenario would be that you will have an online clothing store that will align with your target audience’s demands.

1. 1. 3. Produce Your Product Portfolio

When launching an online clothing store, it is always good to start with a few items and check how the customers respond. Even if you have had your store for quite some time now, you must understand what sells the most. If any of your clients love a particular style, you can think about styling other dresses similarly. Make sure to point out that you are heavy on providing personalization products as well.

1. 1. 4. Produce An Anticipation

It would be best if you had constant excitement for your online store. Still, you can engage customers at various touchpoints before selling if you are doing business in multiple markets. It would be best to track all the contacts in one place by making the most of marketing CRM.

1. 1. 5. Mobile-Friendly eCommerce Sites

Having smartphones is very common today, which means each one of us are always on our phone and primarily also use it for buying things online. There are multiple benefits of mobile friendly ecommerce store, but the most important one is that it helps in increasing the conversion rate from potential customers to final customers quickly. The ecommerce sustainability in the long run relies on how easy the user interface of the app is.

How Do Clothing Stores Attract Customers?

Running an online store is challenging, especially with rising competition, expenses, supply chain issues and other factors. But you do not have to stress, as you are some strategies that will help you attract customers to your ecommerce clothing store.

Offer Discounts

Undoubtedly, discounting is a short-term strategy, but it can be extremely helpful in driving new clients to your store. You must understand your customer acquisition cost and then decide how much discount you can afford. You can announce the sale through your social media or blogs. Furthermore, you must be careful to attract deal hunters, as the customers might have a low lifetime value.

Organize Competitions

Competitions can be one of the best ways to spread the word about your store, but you must remember that competition purposeful to your brand is important. You cannot run a cute pets competition if you are selling women’s lingerie. You will only get a great outreach if you go out of your way to provide high-value prices if you are relevant to your target audience.

Free Samples

The more you can do to minimize the barrier for a customer to experience your products, the better it will be. Depending on the product, this might make little economic sense, but it is worth trying if the cost to offer a free sample is affordable.

Do Regular Partnerships

Partnering with a non-competitive but complementary audience partner can be a wonderful way of acquiring new clients. This can be just like traffic exchange partnering with a highly trafficked website in the customer’s domain, putting up your banner to drive traffic to your shop, and paying a flat fee for all the customers acquired through the partner banner.

Offer New Products And Services

A super effective way to attract customers is to offer a new product or service. It does not even need to be challenging. It can be just repositioning, repacking, or even repricing the existing product.

How To Promote A Fashion Brand

There are various clothing e-commerce best practices which help in promoting a fashion brand, and some of them are mentioned here.

Images Play A Crucial Role

High-resolution images are important for creating the best possible professional website. You do not need a specific product image for the individual product image, but you will also need some stunning PR shots of the clothing. While planning to produce your major images, you must also consider that images will be used for social media and press releases sent out to PR publications. Hence, they need to reflect the brand identity and show off the products in the best viable way.

Make Your Mark With Social Media

Organic social media is a type of promotion you would be doing through your account without charging anything. it is your daily posting format. You can use different strategies like hashtags and competitions where you can create awareness about your brand, but this type of social promotion only leads to sales directly if your brand has a huge following.

Influencer and Blogger Outreach

The fashion industry‘s hottest marketing and promotion techniques are influencer and Blogger outreach. At least 92% of the marketers doing this found the approach highly effective. Undoubtedly, influencer marketing and Blogger outreach might be a part of the social media plan.

Invest in Search Engine Optimization From the Start

SEO is not something that happens in a blink of an eye, so if you are not a pro, you can always hire a team of experts from the start, and they can help you in the best viable way. You must focus on SEO and ensure that you do not end up with a site that needs a complete overhaul for several months. Also, product reviews and product detail page do play an essential role, as they help in building the online performance positively.

Employ Email Marketing

Experts in the industries have heard about the fact that email marketing is dead, but it is not the fact because even today, email marketing is done to a great extent. The report shows that 99% of consumers read their emails daily and check their inboxes at least twenty times a day. These statistics show that email is here to stay. Even though email marketing is important, you must ensure that you do not fill up any irrelevant content for your target audience. Because once your target audience feels that your emails are useless, they will mark your email as spam.

Blogging

A notable example of promotion of the clothing business is about blogging here. Kiran owns inverse culture, a Sydney-based streetwear label, and she explains that blogging goes beyond building emotional rapport; it also helps with the technical side of things. Blogs provide visibility for the website by being easy to find on Google, and the more high-quality blog posts you can drop, the better you organize SEO.

Once you add keyword research to find hot topics, you can supercharge the traffic for the target audience you want. The inverse culture team does not stop there when it comes to delivering the best content to the target audience. A link in the main navigation bar takes the clients to the curated playlist sections, where the potential buyers will exactly find out the new collections.

Drive 2x Sales To Your Fashion eCommerce Store

We have tried hard to include all the tips on how you can increase your online clothing store sales; however, you can make the most of your brand online by creating quality content. You must produce excellent-quality blog posts, images, and social media posts to stand out. To increase your brand awareness and hence sales, Rock Technolabs is here for all the support clothing online merchants require.

We will help you to stand out from your competitors and connect via delivering the right message at the right time to your audience. Check out the blog section to get more details on what extra we can do for your eCommerce business, or book a meeting with us to solve your eCommerce related queries.