The Future of Adobe Commerce Platform in 2023

Adobe acquired Magento on July 19th, 2018 and from that day Magento has been a part of Adobe. Magento Commerce has been rebranded as Adobe Commerce by Adobe. It also consolidated Adobe Commerce Cloud and Magento Commerce into a single brand, Adobe Commerce. It was an eventful year for Magento, and 2022 is shaping up the same.

Rapid changes in the eCommerce industry will always require business owners’ to innovate, adapt, and extend their business portfolios. This will further help them to stand out differently from their competitors. But predicting the right move isn’t always easy.

To connect and transform more merchants & businesses worldwide, Adobe also highlights its mission of using technology. They affirmed that it is much more required today than ever to deliver a futuristic commerce experience.

It’s been four years since Adobe acquired Magento Commerce, and explains how exceptionally this product has added value to their brand cart. Adobe Commerce is going to create a massive impact in 2022 and beyond in the world of e-commerce.

Magento (Adobe Commerce ) Statistics 2022

Let’s talk about some of the statistics:

• Magento powers 0.6% of the internet.
• Magento (Adobe Commerce) remained one of the 10 most popular & famous eCommerce platforms in 2021.
• According to Adobe, the platform handles transactions worth more than $155 billion every year.
• As per one report, businesses that use Magento grow three times faster than other businesses

Impact of Adobe Commerce in the World of e-commerce

In the past few years, Adobe Commerce has created a massive impact on the world of e-commerce. It is one of the most popular and widely used eCommerce platforms in the market. It has been a top choice among business owners, merchants, and developers

Adobe Commerce has managed to deliver an outstanding experience to the users with world-class features, top-notch functionalities, and a mobile-friendly theme. As a result, you can generate a significantly improved user experience, attract more customers, enhance sales and generate more revenue.

In 2022, the merchants will achieve better revenue uplift, and all this is because of the continuous release of update notes by Adobe Commerce. It promises a massive conversion boost and a highly improved shopping experience.

In this blog, we’ll dive deeper into the popular eCommerce platform and highlight everything including the Adobe future technologies, success, impact, and future of Adobe Commerce.

What is the Future of Adobe Commerce?

The merge of Adobe and Magento has opened new ways for Magento to reach new heights in the future both in terms of security and popularity. Adobe is constantly upgrading its software, adding new features, improved security, and performance.

Adobe Commerce has a strong future, despite being challenged by Shopify or any other eCommerce platform. Adobe’s acquisition has provided it with an improved brand image and a massive boost. Also, the regular patches release and updates are making it safer and highly secured. So, in 2022, new trends, features, and functionalities can be seen in Magento development. It will have a massive influence and beyond in the world of e-commerce.

Features that Made Adobe Commerce Favourite Among Ecommerce Merchants:

Adobe Commerce is getting successful and becoming more popular by attracting modern web developers with its unique features & advantages. Let’s discover the future of Adobe Commerce in 2023.

Improved Security

For all the ecommerce platforms, security has always been a major concern. Adobe Commerce has improved its security to assure the users about the security concerns. The security of the platform has been upgraded due to the inclusion of new features. Magento developers are continuously working on strengthening and improving security, there will be a significant improvement in 2022.

Magento market share

As said earlier, Magento is the largest e-commerce platform after Shopify. But it doesn’t reduce the overall market share. Since 2018, Magento has seen exponential growth in its market. The market share of Magento speaks of the 171885 current websites running on Magento. This is just a small number and with the increasing popularity in terms of security, features, community, extensions, flexibility, and more this platform will soon own a large portion of the market. Moreover, Adobe was named a leader in the 2021 Gartner® Magic Quadrant™ for Digital Commerce.

High Performance

Adobe Commerce offers a high performance regarding static or dynamic operation, page load time, and query processing time as it makes the most out of modern technologies and optimized databases to meet the requirements. With a plethora of built-in SEO-friendly features such as Meta-data for the products, Google Site Maps, and other unique elements, Adobe Commerce is increasingly more powerful than ever.

Ease of Customization

Adobe Commerce offers a plethora of features and several tools to their users for customization including Adobe Commerce UI components, an admin pattern library, and Adobe Commerce black themes. These tools enable the developers to create designs without any hassle that are also suitable for specific requirements.

Flexible Environment

Adobe Commerce offers high flexibility to the customers to freely customize their Magento eCommerce websites because of its open-source environment. To meet their specific requirements customers can even change all the elements. This highly flexible environment & customization functionality will revolutionize the future of Magento 2.

Learn More: Advantages of Adobe Commerce

Adobe Commerce Future Technologies

Headless Commerce

This solution separates the back-end platform from the front-end presentation layer. Headless commerce allows for quicker integrations and more flexibility in SEO. More businesses are adopting this to deliver a better experience without messing up backup data.

Progressive Web App

A PWA is a website in the form of a mobile app. PWAs offer the same user interface and experience for both mobile and desktop users. It can be added to the smartphone’s home screen, work offline, and send push notifications.

Artificial Intelligence

Artificial Intelligence has completely transformed the way customers interact, communicate and engage with websites. AI helps merchants to analyze customers’ behavior more thoroughly and introduce personalized experiences and better interaction systems accordingly. To enhance user experience and to reduce manual work you can use Magento AI features like creating real-time customer profiles, live search based on AI, product recommendations using AI (use Adobe Sensei), privacy control, and B2B & B2C insights.

To improve the ecommerce experience and for predictive selling and data analysis, Adobe announces a new solution called Adobe Sensei. It is an artificial intelligence (AI) tool that integrates with the Adobe Experience Cloud – it’s designed to collapse the time between marketing ideation and execution. Sensei seamlessly connects to all of Adobe’s cloud services, and it can help you create better marketing experiences for your customers.

Personalized Marketing

As per the research reports of McKinsey, personalized selling drives 40% revenue growth.

And without a doubt, Adobe Commerce is improving its marketing with tools like Personalized payment for easy checkout, Adobe Target, Buy Online Pickup in Store (BOPIS), Real-time Customer Data Platform, etc.

You can personalize the customer experience by using customized and personalized marketing tactics.

Product Information Management (PIM) Solution

Adobe Commerce partnered with Akeneo, which specializes in Product Management (PIM) in October 2018. But before this engagement, PIM solutions were limited in Magento. Now after this partnership, product information can easily be aggregated in a far better way. You can now unify the product data across ERP, Magento, and CMS, which streamlines approval workflows and could make the process of product creation more efficient.

Adobe Experience Cloud

Adobe Experience Cloud platform to help brands further customize their shopping experience. This will help to link and connect commerce data, such as purchase history or shopper browsing, to Customer Journey Analytics, Adobe Analytics, Adobe Experience Cloud and Real-Time Customer Data Platform, and other applications. Brands will be able to build rich customer profiles using this data so that they can deliver personalized shopping journeys that increase retention, and drive sales and loyalty.

Adobe Commerce Future Release

• Adobe Commerce 2.4.4 – The latest version was released in March 2022 and introduces support for PHP 8.1
• PHP 8.1 support
• Feature releases
• Improved security and patch releases

Build Experience Driven eCommerce with Adobe Commerce:

Adobe’s acquisition of Magento has improved the brand image and given it a massive boost. Apart from that, regular updates and patch releases are making it more popular and highly secure. According to the market study and research, Adobe Commerce will gain popularity and regain a significant number of lost users in 2022.

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