Innovative eCommerce Promotion Ideas: Increase Your Brand Awareness and Sales
In the digital ecommerce world today, newcomers face fierce competition from some of the biggest brands in the world. It is always possible to grow – and, likely, you can always boost the performance of your Ecommerce business, and when it comes to growing or increasing sales and conversion strategies related to ecommerce promotional ideas play a major role.
Regardless of the type and size of your organization, eCommerce promotion ideas need an hour for everyone from well-established stores to startup Businesses.
Running a business depends heavily on customer satisfaction. So, it’s also important to know what problems customers are facing while buying online. Although your business is growing every day, you may wish for more from time to time. This is where the discussion of e-commerce promotion ideas enters the picture.
There are many ways to promote your eCommerce business. From offering discounts to targeting a specific niche within your industry, showcasing a particular product or service, and more.
Whether you are new to e-commerce marketing or you are a marketing professional seeking some tips on how to get buy-in on your promotions, this blog can be an excellent resource for you.
We will discuss why ecommerce promotion strategy are so important and provide you with some best online promotion ideas.
Overview of Sales Promotion in E-commerce
Sales promotion in eCommerce aims to increase consumer demand for a product by stimulating sales quickly.
A sales promotion involves a business offering incentives to customers to influence them to purchase. Many types of promotional opportunities are available including discounts, coupons, gift certificates, loyalty programs, and contests.
Why Do Online retailers Need Ideas for E-commerce Sales and Promotions?
Today, almost everyone is familiar with the concept of e-commerce. In recent years, there has been an increase in the number of online shopping options. The customer is also performing more research and is better informed about the industry.
Combined with these factors, e-commerce companies face a complex customer journey that poses several challenges. Converting prospects into customers is much more complex than in the past.
Even in this complex buying environment, creative promotion ideas remain among the best ways to reach customers through e-commerce. Most online shoppers conduct extensive research to determine the quality of a product, experience of the customer, and of course, the price.
Ecommerce campaign ideas on your online store serve as a way of showing your customers that they are getting a great deal at the best price.
A successful e-commerce sale ideas will boost sales, improve ROI for your business, and build trust with your customers.
10 Top performing and result oriented e-commerce promotion ideas
With enterprise-level platforms, several types of e-commerce promotions ideas are readily available to your marketing team. However, even the most adept marketers require a dose of inspiration from time to time.
Therefore, we have unleashed the list of ecommerce offers ideas for promotions that are result-proven.
Here’s what’s up.
Giveaways and Contests
The flexibility and ease of setting up giveaways make them an excellent promotional tool. Besides giving away products belonging to the company, the company can also give away limited edition items, personalized items, and so on.
An e-commerce business can benefit from a contest or giveaway by creating an online component:
- Reward loyal customers
- Attract new customers
- Enhance product awareness and demand
Before running an online contest or giveaway, it is highly recommended that you consult with your legal department and follow best practices for e-commerce.
Establish a Loyalty Program.
Keeping customers loyal is another key component of an e-commerce sale. Various companies offer rewards points or punch cards whereupon the seventh visit, you receive a free item or service.
Although loyalty programs can be effective, companies should only consider them if they are committed to the promotion. Setting up and implementing a campaign for this can take considerable time, and you must interact regularly with your customers to reap the benefits.
Implement Upsell strategy and Discount on a Related Product
Even though this may not sound familiar to you, it is safe to assume that you have seen this type of e-commerce promotion before. These tactics are commonly used by e-commerce platforms that sell health and beauty products.
Imagine you are shopping at an e-commerce store that sells cosmetics. Select the Moisturizer that you desire and proceed to the checkout. It will prompt you before proceeding to your cart with the offer “Get 20% off if you add these products.”
The situation is a win-win for both parties. This increases the retailer’s profit, and you receive a discount on cosmetics you would have purchased anyway and are likely to enjoy.
Send Out an Email Blast.
The effectiveness of email marketing ROI can reach up to $42 for every dollar invested. In this regard, email campaigns are an ideal means of promoting e-commerce products that can be used immediately.
Even though a wide range of possible email marketing strategies exists, it is essential to remember that spamming your subscribers will not benefit you.
You need a smart and well-thought-out strategy to make your email marketing successful.
The welcome email is a great online sales promotion example and a great way to introduce your brand to a new subscriber and showcase some of your best-selling or featured products. Follow-up emails can also be utilized to promote your products and services.
Lower Down Possibilities of Cart Abandonment
79.17% of online shoppers abandon their carts, according to Statista. The odds of consumers not buying something from your site are almost 80% when they add an item to their shopping cart.
Through cart abandonment initiatives, you can reach out to existing customers and encourage them to purchase. It is typical for an email to be automatically sent to inform them of the opportunity they have missed.
Post a Live Video
The rising stars might dethrone YouTube very soon with live streaming. An app on a mobile device and a mobile device in hand makes it easy for anyone to live stream.
To capture the attention of online audiences, various businesses already use live streaming platforms, whereas others use Facebook and Twitter’s live-streaming features. Some even go for a Vimeo alternative that allows live streaming on different platforms at the same time. No matter what tool is used, the fact is that videos are an effective marketing tool that can drive sales.
Make Use of Branded Hashtags.
Using branded hashtags, you can further align your brand with your customers and establish a social media connection. As your audience continues to use your company’s hashtag in their posts, your brand’s visibility continues to increase on social media.
As time passes, your brand name will likely become synonymous with a particular look or lifestyle among the target market. This hashtag can also be used on and off social media by e-commerce platforms to promote their entire brands consistently.
Make Sure Your Landing Pages are Product-specific
All marketing traffic directed to Ecommerce platforms can go to product-specific landing pages. This greatly streamlines the product sales funnel, which is a significant benefit.
Customers interested in a particular product can visit the company’s website directly to learn more about it. As well as ranking for important keywords in their industry, these pages have unintended ecommerce SEO benefits.
Create a Referral Program.
One of the most powerful forms of advertising is word of mouth. As a result, it ties in nicely with the concept of social proof. A friend, family member, or someone you know who has used your services in the past is much more likely to recommend your product or service to a potential client than someone finding out about it through traditional advertising.
Your loyal fans can help you to keep your business going by bringing you new customers by offering them discounts, freebies, or bonuses as a reward for referring their friends to your company.
There is no doubt that the more friends of your customers who have a positive experience with your brand, the deeper the loyalty of your customers.
Offer Free Shipping To Further Incentivize Customers
Do you know the distinction between a website that imposes a small fee for shipping and one that doesn’t? It’s quite straightforward, isn’t it?
Surprisingly, numerous eCommerce businesses fail to recognize this promotional concept. The truth is, any cost-conscious shopper would prefer a website that offers free shipping over one that doesn’t.
By shouldering the shipping expenses, you can entice a larger customer base and position your site as the preferred option among competitors.
Taking Advantage of Creative eCommerce Promotions Ideas
While rewards and discounts can be a great way to keep your customers happy, they shouldn’t be thrown around randomly.
The best way to develop a winning strategy is to analyze your goals, brand identity, product value, and customer profile. The first step towards achieving success with promotions is to develop offers perceived as having a high value but not harming your profits.
To boost customer loyalty and increase your revenues, the most productive way to use a sales promotion is to have a clear objective, a thorough understanding of your margins, and a willingness to test.
To run a successful eCommerce promotion, you must monitor how your customers react and how much revenue and profit the advertising generates. If you are confused with any eCommerce related aspect, we are always here to help and invest in your business growth.
FAQs about eCommerce Promotion:
What is an eCommerce promotion?
E-commerce promotion refers to a marketing campaign or strategy designed to increase the sale of products or services online. An eCommerce site or online store offers incentives or discounts to attract potential customers.
What is the best offer to run in e-commerce?
You need to consider the target audience and the kinds of business needs when determining the best offer for your eCommerce business. Here is a wide range of offers to bet on, as they have proven successful for eCommerce businesses.
- Free shipping
- Limited time sale
- Discount to newbie customers
- Buy one, Get one Free
- Extensive offers.
