Top 6 eCommerce Challenges and Solutions in 2023

Surviving the challenges of the eCommerce industry is like fighting a war, and it necessitates a well-thought-out strategy. Even if there are numerous barriers along the road, there is still room to grow.

We hope that the information in this post will be helpful to you, regardless of the size of your company. You’re on your way to success if you can put effort into every part of your organization and be well-prepared for difficulties and innovation at every step.

Before we get into the eCommerce difficulties and solutions, let’s look at some statistics and data.

Most customers (almost 82% ) start their shopping trip by conducting research online. Furthermore, 71% of buyers believe that a quick and responsive online marketplace is necessary for a pleasurable buying experience.

In 2020, the Total Transaction Value (TTV) in the digital export area was USD 3.7 million, plus this value is predicted to increase to USD 4.5 million by 2023. Leaders must first solve the main difficulties that eCommerce organizations face to get a competitive edge in this crowded environment.

Over the previous decade, the explosive expansion of digital commerce has resulted in a slew of eCommerce difficulties. Riding the digital commerce tsunami is not simple, given the growing size and demand from the digital customers.

So, here are six eCommerce problems and solutions:

1. Capitalization of data

Problem – Integrating eCommerce into the company is one of the primary eCommerce problems firms face. Businesses must implement data-centric solutions for this to happen, and this is required to track average order values and manage Key Performance Indicators i.e. KPIs across numerous channels.

A setup is necessary to obtain data and apply the findings to produce acceptable outcomes. This can assist organizations in making better long-term decisions and avoiding other eCommerce management challenges.

Solution – The eCommerce function must be integrated and transformed into a critical component of the whole business. Rather than treating eCommerce as a distinct, & separate business, it must be effectively integrated to track the company’s cross-digital performance.

One practical approach to achieve this is to employ a point-of-sale system that also interacts seamlessly with your eCommerce platform, allowing you to track payments across numerous channels and assess performance more precisely. It’s one of the most effective strategies to solve serious eCommerce issues.

2. Data Protection

Problem – Even though technology has aided the growth of the eCommerce industry, it is the usual platform from which we have seen the detrimental effects of online hacking. Concerns regarding the security of data that customers disclose with eCommerce shops are growing as the world of online sales expands at a rapid pace.

Although many people believe that online fraud rises during peak shopping seasons, such as Black Friday and Christmas, most security experts indicate that hackers do not limit their activities to the biggest shopping seasons. For eCommerce issues, the online shops that cannot remain watchful throughout the year and proactively safeguard their website and data will be the victims of hackers.

Solution –

• Install Sage Pay and transaction extensions like Secure Pay, Sage Page, and others.
• Make utilization of a web request firewall.
• Get an SSL permit for your online commerce.
• Make a backup of vital data and restore it if necessary.
• Use antimalware software that is automated.
• Allow your employees to participate in a security awareness training program.
• Create a cybersecurity strategy.

3. Setting Yourself Apart from the Competition

Problem – Differentiating yourself from the opposition is a must to develop your online business. Whether you like it or not, hundreds of other companies offer you the same products and services. Therefore, you must find a method to stand out from the crowd and outgrow the competition.

Solution – Studying your target market and rivals and establishing an effective plan to develop your presence in the arena is a straightforward method. You must take advantage of your competitors’ flaws and create a distinct brand presence that will propel you to the top. Create a ubiquitous plan to market your brand on social media platforms, blogs, paid advertisements, etc. You will increase brand recognition and consumer loyalty this way.

You may also figure out which products and services are in great demand and make them the key offerings of your company. Make sure they’re prominently featured on your website’s homepage and easily accessible to visitors. As a result, you must improve your website’s usability and UX friendliness. Don’t attempt to outwit your rivals; instead, seek to be unique!

Recommended Read: Must Have Features of eCommerce Website

4. The Price, Shipping, and Order Fulfillment Battle

Pricing your items and services without jeopardizing your margin profits can be complex for eCommerce problems and solutions. This is why you should develop competitive pricing strategies tailored to your target market, industry, and product perceived value.

Another eCommerce issue online merchants (tiny firms) face is shipping and order fulfillment. To get around this, look for packing materials suppliers and experiment with various shipping providers until you discover a decent low-cost option. Also, select long-lasting packaging materials to ensure that items are sent securely without compromising their quality.

5. Improving the digital experience of customers

Problem – Providing a smooth and courteous digital experience for customers is key to building a loyal brand for your eCommerce business. However, creating a memorable experience may be difficult, especially since most customers seek items across many platforms.

Solution – Use an omnichannel strategy to provide online buyers with the most significant digital experience possible across all channels and outlets, including PCs, tablets, smartphones, and social media platforms. Examine your website’s loading time, mobile responsiveness, navigation, and usability. Then, if required, make improvements. You may also improve your UI design for a better user experience and engagement.

Also Learn: How to Retain Customers in Retail?

6. Mobile Shopping Continues to Grow

Problem – Today is the mobile era, and mobile refers to more than just a phone; it also refers to the aspect that allows people to conduct actions from anywhere and go anywhere they want, whenever they want.

Solution – Mobile commerce sales are anticipated to reach $3.56 trillion by 2021. Nobody wants to sit in front of a large screen anymore; the time has passed, and now is the age of mobile, which has even won the eCommerce industry by allowing users to purchase with just a single tap.

There are hundreds of eCommerce businesses, but not all have a higher rating, nor do they all have billion-dollar sales or success stories. Only those eCommerce merchants and wholesalers with a responsive site capture a good amount of visitors, making them a customer.

eCommerce shop entrepreneurs that are ahead of the curve and keep up with the times are those who:

• Have a mobile app with a lot of features
• Easy-to-use user interface
• A website that loads quickly
• Mobile-friendly website

All of the above alternatives may improve shop performance by integrating PIM, which maintains transparency by providing accurate and real-time data and assists in marketing and selling products through multiple distribution channels.

Taking Action

Entrepreneurs must utilize quick digital retail techniques to overcome the eCommerce difficulties online firms face with the correct tools in this highly competitive industry. Finally, effective digital leadership must support all of this, which provides clarity and resources to help a company become a market leader. Want help to solve issues that your ecommerce website is facing now? We’re here to help!