Online Holiday Shopping Trends 2022
Festivals come with a lot of zeal, not only in terms of excitement. But for exciting deals for customers and hope for the sellers. While customers look forward to discounts and offers, sellers must come with exciting deals. And, for a close look, holiday sale trends in 2022 are a must.
In fact, recent consumer polls show that over the holiday season, consumers tend to spend more money. As a result of these enormous discounts, American buyers are always expected to spend more money on online shopping. While people’s passion for holiday shopping hasn’t waned, shifting consumer choices is still possible.
Some Holiday Shopping Statistics
There are just a few weeks until the busiest shopping period begins. Deals on hot-trending products delight consumers. The holiday season sale of 2022 is expected to bring healthy sales growth for retailers.
A retailer’s financial performance hinges on its performance in the final three months of the fiscal year. A retailer’s annual sales might be boosted by as much as 30% if the season’s shopping is successful. In 2020, the pandemic-driven consumer economy was a challenge for retailers. For the upcoming Christmas shopping season in 2022, what can we learn from last year’s data? The epidemic affected traditional holiday shopping procedures in holiday sales in 2022.
Recommended Read: eCommerce Holiday Planning Tips
As early as October, many retailers began slashing prices and closed their doors on Thanksgiving Day. They put more bargains online and expanded contactless options like curbside pickup to limit the number of people crammed into stores. Retailers raised prices this holiday season because of growing inflation, supply chain constraints, and increased customer demand. The level of consumer trust dropped to its lowest point in over a decade. Consumer prices rose by 6.8% YoY in 2021, and online prices rose by 3.5% YoY, setting a new record high. During this year’s holiday, retail buyers were more concerned than ever about COVID-19 health and safety concerns and a general lack of goods availability due to inflation, which cost them $6.2 billion.
Although consumer sentiment was generally low and ordinary commodities and presents saw significant price hikes, customers did not reduce their spending.
Top 7 Holiday Shopping Trends of 2022 to Upscale your Selling Game:
In 2022, these are the top seven online holiday shopping trends to watch out for. Customers are discovering a new equilibrium between digital and physical channels as we move beyond the pandemic.
1. Shopping will kick off early.
Black Friday, and Cyber Monday are one of the busiest and fruitful days for retailers as online shoppers are planning to make the most out of holiday sales. Shoppers are more engaged than ever before in a passive way with your brand due to the transactions they make. This statistic demonstrates how your shop has evolved (you need to nurture these leads way earlier than the holiday season).
As a result, your marketing techniques must be reworked to better target and engage your customers. Smaller budgets, a postponed Amazon Prime Day, and customer anxiety over supply chain disruptions are all factors contributing to the phenomenon of early buying.
2. Shoppers Are Focused on the Best Deals and Discounts
It didn’t take long for eCommerce companies to see that the epidemic was a blessing in disguise—the epidemic outbreak unaffected people’s eagerness to get into the festive spirit. Meanwhile, on the other hand, for sellers, it can be another way to increase their sales. During the festive seasons, discounts should be considered one of the best holiday shopping retail trends by the sellers.
3. Online sales are expected to increase.
In 2022, many buyers are expected to use Prime and other shipping services like FedEx and UPS to save on shipping costs. Some people would buy many gifts from the same online seller or marketplace to save money on shipping. Markets will see year-over-year growth of 17% if overall eCommerce sales climb by 15% during the peak season.According to salesforce, retailers with physical stores will grow online sales at a rate 1.5 times faster than those without.
4. LIVE Streaming in-demand
According to research by Sensor Tower, a market intelligence firm, the most popular live stream shopping applications in the United States experienced a year-over-year growth rate of 77 percent in just the first five months of this year. One of the most widely used video programs, TikTok, has several e-commerce options.
5. Mobile commerce will continue to rule
It is anticipated that increased mobile commerce will contribute to this trend, which will result in an increase in the number of Christmas customers purchasing gifts via mobile devices. It is anticipated that mobile eCommerce sales in the United States would reach $115 billion, representing a 20% rise from the level they reached this year.
6. Personalized Gifts
An ideological goal for the world to achieve “normalcy,” but today’s gift-giving culture favors “custom gifts.” According to recent statistics, 83% of people like to give gifts that they can customize. According to Etsy’s 2020 Marketplace Insights Report, holiday shoppers want to give more thoughtful presents to those they care about. To make people forget the taste of the pandemic, these are the presents they should receive.
7. Shoppers Won’t All Spend the Same As Last Year’s
Despite the fact that numerous studies have shown that holiday season consumer spending won’t change considerably, the current economic crisis is nevertheless having an effect on holiday season profitability. Furthermore, according to a report by CNBC, the revenue generated on the internet by options to “purchase now, pay later” is on the rise.
8. WFH-Involved Purchases rise in importance.
The rise in the number of jobs that may be done from home has resulted in significant shifts in the expectations and necessities of consumers. The new quarantine lifestyle encourages individuals to purchase products that support their WFH routine rather than the trendy items they used to buy for modern social life.
This contrasts with the previous lifestyle, in which people purchased items for modern social life. This category includes goods such as laptop stands, multipurpose laptop tables, and other products of a similar nature. Additionally, this year has seen a significant increase in consumers purchasing technology products such as laptops, mobile phones, tablets, and other electronic devices.
Winding It Up!
For the shoppers, the holiday season of 2022 is sure to bring with it a mix of excitement and anxiety. Though they’re looking forward to the festivities, the financial crisis has them scratching their heads before they’ve even begun to shop for gifts. eCommerce retailers are concerned about the size of their profits this year because of the shift in how customers pay for their purchases. The retailer’s job is to ensure that its potential consumers receive the best service possible. Since firms may rise to the occasion with precise and exclusive marketing techniques, it is clear that this is an option worth considering.
