Magento vs WooCommerce: Which is the best ecommerce platform to choose?

An eCommerce platform is an end-to-end software solution that empowers online retailers to manage their enterprise. As the development of digital commerce urged the increased demand for ecommerce, choosing a suitable platform is one of the critical tasks for an e-commerce store owner. For example, suppose you are seeking a self-hosted ecommerce platform that enables you to utilize the full potential of your online store and manage every bit of the store. In that case, WooCommerce and Magento are prominent picks for you.

Magento vs WooCommerce, both are packed with features and have renowned popularity. Choosing the best platform is not simple as both have prominent features and weightage in specifications. It may sometimes leave you confused. There is no one ultimate clarification concerning e-commerce platforms, but you make the right choice according to your requirements.

This article will compare Magento vs WooCommerce, focused on performance, security, pricing, speed, and product management.

Magento and WooCommerce both are powerful e-commerce platforms to help retailers in online business. WooCommerce is an effective and powerful plugin for the WordPress platform. But every solution has its benefits and features that distinguish them from its competitors. In addition, thorough knowledge of both platforms helps in easing the selection process. So let’s ease the whole process with a detailed description.

Magento Usage Statistics & Facts

• ● Presently, there are 197,683 live stores available on the internet. In addition to this, 540,268 sites were present on the internet that used Magento historically.
• ● According to Paul Rogers recent study, top brands like Ford, Omega Watches, Christian Louboutin and Bulgari use Magento implementations (commerce, open-source, headless, B2B, DTC etc), providing a good user experience.
• ● As per Magento stats, there are over 4,000 extensions available at the Magento marketplace. From all the extensions, 2,367 are for the Magento 2 platform and the rest are for Magento 1.

WooCommerce Usage Statistics & Facts

• ● Currently, there are 4,414,537 live websites that use WooCommerce. WooCommerce has been used by 0.2% of all websites and 6.8% of the million websites.
• ● Presently, there are 1,300 WooCommerce themes on ThemeForest and and WordPress.org theme directory has 1,122 WooCommerce themes.
• ● Amazon Affiliates is one of the most popular WooCommerce plugins on CodeCanyon with more than 32,427 sales to date.
• ● WooCommerce currently supports 66 languages.

Magento vs Woocommerce Speed

Both Magento and WooCommerce are high-speed platforms; therefore, it is difficult to judge which one is better than the other.

• Magento

  ● Magento needs more server power to run properly because the hosting server location can affect loading time.

  ● The platform requires a dedicated server, which can be a little expensive for your budget.

  ● It is easy to manage a larger number of products in comparison to WooCommerce.

• WooCommerce

  ● In WooCommerce, you need to install additional plugins to enhance the speed as a stand-alone plugin cannot improve WordPress websites’ performance.

  ● As WooCommerce is WordPress based online store, it needs additional plugins to fulfil business requirements, and it leads to low loading speed.

  ● Sometimes it is difficult to manage large amount of products as compared to Magento

The speed of ecommerce stores depends on these factors mentioned below:

● Hosting provider

● Application size and functionalities

● Size of the image

Magento vs WooCommerce Performance

• Why is WooCommerce perfect for small businesses?

  The answer is here

  ● WooCommerce has a feasible GUI that is easy to understand.

  ● The page builder plugin is available; therefore, there is no need to customize it from the source code.

  ● There is an availability of a good range of free plugins

  ● It takes few resources to manage when compared with Magento.

Why is Magento a perfect solution for medium to large businesses and enterprises?

Here are the reasons:

● Magento is a highly secure platform with in-built advanced level cache

● Constitute built-in features, and it does not need many extensions like WooCommerce.

● You can develop your own Magento themes from scratch

● It is highly reliable and gives a strong framework for order management

● Have numerous out-of-the-box features that aren’t available in WooCommerce

Magento vs WooCommerce SEO and Marketing

• WooCommerce SEO & Marketing

  ● WooCommerce has all innovative writing blog functions as it is based on WordPress.

  ● It supports its e-commerce content marketing campaigns. There is no requirement to incorporate the writing blogs function to get contents and ideas.

  ● You can insert any extra elements to your landing pages and blog sites easily by utilizing shortcodes.

• Magento SEO & Marketing

  ● Built on the core platform, Magento has a powerful SEO toolset that helps store owners to promote their website on search engines.

  ● Magento develops a menu for managing promotions, communications, user-generated SEO, and content.

  ● It would be best to use a custom blog extension, as the blog functionality is not available in Magento default.

The users can effectively introduce their products and services to the customers when it comes to WooCommerce vs Magento marketing, as it has all essential marketing features.

Pro Tip: Use these Killer Magento SEO Tips for Your eCommerce Website.

Magento vs WooCommerce 2021 Support and Services

Both Magento and WooCommerce are open-source platforms that benefit from attracting a huge user base and community. In addition, both platforms have a huge community to support store owners in case of problems.

• Magento Support

  ● The customer support for Magento Community Edition and Magento Enterprise Edition differs. As an open-source platform, the support from the Magento Community Edition is a bit partial.

  ● The users consult and seek support in the Magento forums and Magento community.

  ● The users of Magento Enterprise users will get official full-fledged support which includes email and live support.

  If technical issues happen, it would be better to hire Magento 2 experts to help you out.

• WooCommerce Support

  ● The WooCommerce users may not get extensive customer support.

  ● In case of assistance, users need to reach the WooCommerce support resources to find help.

Magento vs WooCommerce Security

Website security is one of the topmost priorities in ecommerce. The ability to protect your website from cyberattacks with customer information is one of the topmost priorities of ecommerce retailers. Any risks will ruin your website’s reputation and restrict visitors from coming back. And yes, if your website is highly secured then it is easy for you to retain your long-built reputation and trust as well.

• WooCommerce Security

  ● WooCommerce is the most secure platform, and there are no significant security issues related to WordPress.

  ● The core system of WooCommerce has gone through lots of changes and development; therefore, it is quite safe.

  ● Sometimes the problem occurs when third parties are involved in setting the extensions and therefore it is necessary to keep plugins up to date and follow security precautions.

• Magento Security

  ● Magento has the functionality to store highly secure information.

  ● It offers online store owners stronger security with dedicated security solutions.

  ● It has many built-in security measures that help in protecting Magento installations and management.

  ● These measures enhance password management, prevent cross-site scripting attacks and clickjacking exploits, and flexible file system ownership & permissions.

  ● The latest Magento versions have in-built security fixes that are available at the date of release.

  ● Magneto upgrades are the best way to make sure that the site security is perfect and it is more secure with its qualified security extensions.

  ● Magnento has launched updates for Magento Commerce and Open Source editions, security patches to protect the website from security risks and detect unauthorized access with Magento Security Scan.

They both meet the security standard, but Magento is more secure with its qualified security extensions.

WooCommerce vs Magento Pricing

One of the important factors that influence decision-making in selecting an ecommerce platform is the cost. You need to evaluate all costs that contribute to an effective operational website in online shopping carts.

• Magento Pricing

  There are three editions of Magento, including the Magento Community (a free platform that includes basic functions), Magento Enterprise (a premium paid edition that offers rich and features to serve large-scale and complex business), and Magento Enterprise Cloud (which is the same as Magento Enterprise).

  Magento Community edition can be easily downloaded and installed without paying. However, you have to pay money for Magento hosting services. The cost can be even higher if you purchase more products for the store. In addition, you have to pay for extensions, themes, domain and hosting.

  Magento Enterprise offers more capabilities, including advanced inventory and warehouse management and business intelligence tools. The edition is preferred for large stores with workloads and complex business requirements.

  Magento Enterprise Cloud is a managed, automated, hosted platform and it is costlier than the others as it has to be hosted. However, Magento Cloud includes features, like full customization, ultimate security, and scalability of web storefront. These advantages of Magento commerce make it different from others.

• WooCommerce Pricing

  WooCommerce is a free, open-source platform, but still, you have to pay for a domain name, web hosting, and SSL certificate. The theme and website design may cost you along with plugins & extensions. The exact cost of WooCommerce has not been estimated exactly because it depends on the necessary features that you want to purchase. Choosing essential features and free services helps in making feasible choices for low-budget businesses.

  WooCommerce prices are more affordable, and its functionalities may not manage the increasing number of customers with upscaling business.

Conclusion

WooCommerce vs Magento are the most powerful eCommerce solutions. Choosing the ultimate solution for your future online store is not easy because both solutions are strong enough. Selecting one single platform that fits the user perfectly can be difficult. However, taking an overall look at different aspects of each platform may help you find the most suitable option.

WooCommerce is more user-friendly and with low-cost payments, in comparison to Magento which is expensive and provides high security and better performance. WooCommerce is more efficient for small-scale stores, while Magento is good for big businesses.

Finally, we can say Magento is more ideal for developing a business as it includes all factors that help develop a successful online store. It is advisable to spend more time developing your store because it is not possible to foresee how your store will progress in the upcoming period. The best way is to seek the help of Magento2 development services that offer help in offering solutions.

If you already have a Magento store and expect to move to Magento 2 or WooCommerce, then you can seek the help of experts to provide you with the best solution for migration. Contact our ecommerce consultant team to help you in dealing with all problems focused on the selection between these two platforms.