CLIENT
Harry Hall
INDUSTRY
Insurance
TECHNOLOGY
Magento
About Customer:
Founded in the 1870s, Harry Hall has dedicated decades to becoming the leading horse brand in the UK, committed to making horse ownership more affordable. At Harry Hall, they take pride in being an approachable team of horse and pet enthusiasts. Their collective family includes 12 horses, 11 dogs, 1 cat, 1 goldfish, and one unforgettable Happy the tortoise!
It’s this hands-on experience that serves as the top inspiration for developing top-notch equestrian brands and products for their valued customers. Moreover, they understand that modern riders demand clothing that is both affordable and reliable; that’s why we are offering quality and practicality while remaining stylish. Their expert teammates have designed the entire range with these needs in mind, from comfortable legwear to safety-focused Hi-Viz, and from practical footwear to fashionable tops.
They take pride in being a British brand that continually strives for improvement, all while engaging with their supportive One Club community and fostering meaningful charity partnerships every day. Thus, their family continues to grow daily through their supportive One Club community and charity partnerships!
Client’s Needs:
The Harry Hall team has a series of requirements that they’d like to discuss with our Magento developers. First and foremost, they were looking for Omteria CRM integration to streamline their customer relationship management processes and automate their marketing process while targeting customers with all their touchpoints.
Additionally, they demanded for a specialized module for animal medication integrated within their e-commerce store with the aim to facilitate easy browsing and purchasing of various medications and related products for pets and animals.
Another essential aspect to consider was offering product personalizations to their customers by leveraging the custom product designer of Magento that facilitated the store to display a realistic live preview of products and assisted in making numerous changes, including color, material & pattern options, custom map, custom clipart, custom text, monograms, and photos, & videos.
To expand their reach and increase sales among their target audience, they asked for integration of their Magento store with Amazon and eBay marketplaces. This also helped their team with reliable inventory management and order fulfilment services, as various tools and software can be used to synchronize inventory, update product information, and track sales across different platforms.
Moreover, their team was interested in implementing different types of price customizations as they were looking to offer unique pricing structures for specific customer groups, promotions, and bulk orders. Furthermore, their website’s theme is due for an update, so they required theme development that aligns with their brand and offers a modern and user-friendly design.
Plus, the other more critical requirement for them is the upgradation of their Magento store to the latest version to take advantage of new features, security updates, and performance enhancements, and other latest security features that ultimately lead to better performance.
In addition to all these, they need a custom API to sync it with the customer relationship management system (CRD); they wanted to integrate shipping integration as this tool gives access to the world’s top carriers, can import orders from different sources, shipping discounts, and many such advantages. Also, they wanted their site to be optimized for high speed and requested to integrate Review.io and SSO.
Challenges:
No great work comes with a package of challenges; the same happened with this project. As there were many things to implement with a lot of processes, we faced multiple technical issues. For instance, it took almost 1 day for us to resolve the theme problem as the theme was not displaying; also, when we resolved this issue, then we saw that the theme was lacking some of the essential features.
The next challenge was related to shipping integration. Because when we ship an order, it will not transmit back the tracking number and mark the order as shipped. Even though we double-checked the settings and other configurations, this problem persisted; however, later on, our expert developer did some tweaks to resolve this issue. Plus, for some of the products, it was showing inaccurate shipping costs.
Another issue was related to synchronization with Amazon and eBay integration; we saw that on Amazon and eBay out-of-stock products were showing live; we updated the eBay sites and Amazon Marketplaces in Magento, but still, for some products, we were seeing the same issues. There were some other small-big issues we encountered, but all the issues were resolved at the right time, and at last, the site was live.
Solutions:
For Harry Hall, we have worked very hard, and our hard work brought results to them as well. We proudly claim that our developers did all their dedication to the Thai project and worked as per the client’s requirement; also, from time to time, we communicated with the client in regard to how we are moving forward with each and every process.
Rock Technolabs developers enhanced their website’s functionality and user experience. Plus, we successfully accomplished various tasks to meet their specific requirements as we integrated Ometria CRM seamlessly to collect customer data from different sources, build a sophisticated audience segment & leverage customer insight reports for cross-channel campaigns, so they can optimize and track the entire customer journey.
Additionally, we implemented product personalization features to provide a unique and tailored shopping experience for Harry Hall’s customers. The integration of Amazon and eBay was done to further expand their online reach, making it easier for them to sell products on multiple platforms, plus provide ease and straightforwardness in their shopping journey.
Our team also worked on different types of price customizations by using a custom price module of Mageants so that they can offer individual customer pricing for each customer group. Besides this, our Magento developers also crafted a custom theme so that it can fulfil Harry Hall’s unique business needs, including having a unique store that stands out from their competitors and can provide more flexibility and control over the store.
Keeping the platform up to date is essential for security and performance, plus the Magento team releases the upgraded of latest version in every 2 months or on a quarterly basis. Therefore, we successfully upgraded the website to the latest Magento version, ensuring that it remained secure and functioned optimally; plus after that, we checked the store with the Magento scan tool to ensure that there was no potential threat to the site.
To streamline their operations, we developed a custom API that synchronized with their CRD (Customer Relationship Database), enhancing data flow and accessibility. The integration of Ship station and Reviews.io was also executed to reduce shipping cost, and streamline the shipping process efficiently, and for advance review collection solutions.
Moreover, we implemented Single Sign-On (SSO) integrations to enhance user authentication and security, plus Harry Hall’s team wanted to integrate it for better login process from the customer’s end using their existing identity provider’s credentials, preventing the need for customer’s to remember another set of login credentials.
Next, we optimized the site for speed by reducing the initial server response time, used varnish for full page caching, leveraged Redis for session cache management, optimized the database, in addition, optimized all the media, minified CSS files, and removed some unnecessary JS files.
In summary, our comprehensive efforts and expertise in Magento development significantly improved Harry Hall’s online presence and functionality, ensuring a top-notch user experience and operational efficiency that, within a few weeks, started showing remarkable results for their business.
Final Result:
Once again, our client expresses their satisfaction with the services provided by our Magento development company. When working with Harry Hall, our role extended beyond that of a development agency; instead, we functioned as their marketing and tech department. This collaborative effort showcased as remarkable results such as they got 112% increase in website traffic, their website has more powerful features, and modules that boosted the performance by 69%, thus a nearly 43% decrease in bounce rates.
This success is the consequence of our dedicated account managers and diligent developers who pour their passion and hard work into every project. Notably, the Harry Hall team is now receiving a higher volume of orders through their website, poised to achieve an estimated 55% increase in sales compared to the previous quarter for horse equipments and other clothing items.
We are happy that we are working as a bridge for our clients and their customers who want exceptional platforms, and Rock Technolabs has gained years of prowess in delivering the same.
