The Role of Magento in Boosting Your SEO Strategy
When it comes to driving traffic to your Adobe Commerce store, creative ways are always on your mind. Your SEO rankings must improve to rank higher in search engines so your URLs appear for relevant searches.
With Magento (or Adobe Commerce), you can easily implement SEO, but the settings may not always be ready. With a professional Magento 2 development services provider, you are setting yourself up for success and gaining the best out of both worlds from an SEO and Magento perspective.
Therefore, optimizing a Magento store for search may require some extra effort.
No worries, though. To help you achieve this, we’re taking a closer look at how to configure Magento’s SEO settings to promote your Store’s ranking and increase relevant traffic.
Magento 2: Does it help SEO?
Certainly, Magento can help you improve your search presence and SEO. With best practices, you can build a storefront that is regularly found for the keywords you are attempting to rank for. However, you might miss something if you don’t know the ins and outs of Magento’s admin panel. There are many ways to create product descriptions that display much information about your brand and products on Google SERPs. To optimize this commerce platform for SEO, you’ll need to get a lot of Magento-specific settings right.
Essential Magento SEO Tips To Increase Sales
It is possible for your eCommerce business to thrive by mastering Magento SEO and utilizing effective optimization strategies. To increase sales, here are some Magento SEO tips:
Research keywords
Magento SEO revolves around understanding relevant keywords thoroughly. The key to optimizing your eCommerce store for search engines is identifying the right keywords to target, increasing traffic to your website, and giving you an edge over your competitors.
Before embarking upon the odyssey of Magento SEO keyword research, consider the keywords your potential customers may use to find your products. You can research keywords using various tools, such as Google Keyword Planner and SEMrush. Using these tools makes it possible to identify your business’s most profitable keywords.
Make use of Magento SEO extensions.
By using Magento SEO extensions, you can significantly enhance the search engine rankings of your eCommerce store and drive more targeted traffic to your website. Most popular Magento SEO extensions include Yoast SEO, All in One SEO Pack, and SEO Suite Ultimate, tools that improve the content and structure of your website as well as analyze how it performs.
With these extensions, your online business will gain greater visibility on search engine results pages, improve conversion rates, and grow at an accelerated rate.
Keep your Magento store up-to-date.
It is a simple but very effective tip to increase your Store’s visibility on search engines. The Magento community recommends that store owners update their Magento stores to the latest versions as soon as possible and promptly. Leaving the update unattended could make some SEO features unsupported or incompatible. As a result, Magento’s SEO score and ranking will be negatively affected.
Get your site indexed by search engines.
The best efforts you make to optimize your SEO score are useless if Google cannot index your website. If you want to avoid being overlooked, make sure you have a crawlable and indexable website.
The indexing status of your site can be checked in two ways. Try Google, then search for site:yourwebsite.com. The number tells you how many pages Google has indexed on your site.
Use XML Sitemaps
XML sitemaps are virtue maps that help Google learn what your website is all about. This will provide a list of your website’s most important pages. With the help of the XML sitemap, Google can crawl, index, and discover your website faster.
A great feature of Magento is its own Google XML sitemap generator, which makes it easy to generate and submit XML sitemaps to Google. It’s easy to configure. To generate an XML sitemap, simply navigate to Marketing > SEO & Search > Site Map, choose your preferred priority, and configure the frequency and time. Make sure you save your site map.
Optimize your Magento SEO URLs for search engines.
Magento SEO features allow users to freely modify their product’s URL. Changing the links that are associated with a product, a category, or a page within a CMS can be a good way to improve the SEO rating of the product, category, or page. As soon as Magento detects that the previous URL has changed, it will automatically redirect it to the new one. Consequently, you won’t be concerned about 404 errors after the changes.
Remember that Magento adds code automatically to your products’ URLs. You can remove this code by going to Store> Configuration > General > Web > URL Options. The Add Store Code to URL box’s default setting should be No. In this way, Magento won’t clutter your URLs with unnecessary code.
Ensure duplicate content is eliminated.
The concept of duplicate content refers to content that appears at multiple addresses. When optimizing Magento SEO, this is a major problem. The content on your website may conflict with search engines, making it difficult to index and rank your website.
Make sure you pay attention to the meta-data
A meta-data file includes three elements: a title, a keyword, and a description. Meta-data that is keyword-rich increases the chances of search engines indexing your website. Each page should have its metadata information.
Conclusion
Magento SEO can be improved in several ways to improve search engine rankings. However, it is essential to remember that technical SEO and on-page SEO are the only methods to optimize Magento SEO. To drive more traffic to your Magento store, you should invest in SEO and other marketing strategies. Hire Magento 2 developers to boost the Magento development and take your Store to new heights of success.
